Alexander Lühr

As the son of a Swiss family of hoteliers, Alexander Lühr (born in 1973) got to know all aspects of the hotel industry during his childhood in the Swiss Alps. After leaving school, he changed to the financial sector. In addition to training as a banker at Schweizerische Kreditanstalt, he studied financial economics and completed additional training as a financial planner. This was followed by positions at the international investment banks Credit Suisse First Boston and ABN AMRO. As a bond trader as well as a securities and portfolio analyst, he gained enormous experience in the capital market in the areas of investments and risk management. As a renowned expert, he later moved into the role of advisor and asset manager for high net worth individuals, family offices and institutional clients at the leading Swiss and Liechtenstein private banks LGT, Maerki Baumann and VP Bank. His spectrum includes the financing of real estate and hotel projects, the arrangement of investors and various M&A transactions, such as the sale of a renowned five-star hotel in the canton of Ticino.