EPH Group AG Continues Portfolio Expansion – First Two Prime Projects in Germany
February 26, 2026
Vienna, 26 February 2026 – EPH Group AG is consistently pursuing its growth strategy and is expanding its real estate portfolio for the first time to include two high-quality hotel developments in prime locations in Germany. Today, EPH reached a fundamental agreement with the two sellers on the acquisition of both projects at a purchase price in the low double-digit million-euro range.
With these properties located at one of Bavaria’s most renowned lakes, EPH is opening attractive destinations in southern Germany and strengthening its position in the premium hotel development segment. Both projects are situated in exceptional lakeside locations and address distinct, clearly defined target groups – ranging from design- and lifestyle-oriented guests to discerning travelers with a strong focus on individuality and location quality.
Design Hotel in a Prime Lakeside Location
The development of a modern design hotel is planned in close proximity to the lake. The project will be realized on a plot of approximately 7,000 square meters and will comprise around 220 beds. The hotel is specifically aimed at a younger, urban and lifestyle-oriented target group.
The concept combines contemporary design with a vibrant holiday experience that blends alpine ambience and urban lifestyle. Operations are intended to be managed by a renowned international hotel operator.
This transaction once again applies EPH Group AG’s proven “land for equity” model. Accordingly, part of the purchase price for the hotel project, amounting to EUR 2.5 million, will not be paid in cash but settled through the transfer of an equity stake in EPH.
Boutique hotel in prime location with lake view
A second project is planned in an outstanding prime location above the same Bavarian lake. An exclusive boutique design hotel is to be developed on a plot of approximately 4,500 square meters. The elevated position offers impressive lake views as well as a particularly tranquil and panoramic setting.
The boutique hotel will feature a high-end, design-focused concept and is aimed at guests who value individuality, architecture and exceptional locations. Operations are also planned to be carried out by an international hotel operator.
Strong Market Entry into Germany
“With the acquisition of these two projects, EPH Group AG is taking a significant step in entering the German market. These investments underline our strategic focus on premium locations and innovative hotel concepts in highly sought-after leisure destinations,” comments Alexander Lühr, CEO of EPH Group AG, on the latest development.
The projects are already in an advanced stage of development and will be further refined over the coming months. With their implementation, EPH Group AG is strengthening its presence in the European hotel market and laying the foundation for sustainable growth in one of Europe’s most attractive tourism markets.